Somewhere in reading the large number of comments (all of which I certainly did not get through) on the various query-related posts several days back on different agent blogs, the idea of focus groups for consumer marketing came up, and it was suggested that publishers don't use them (though I know that some have). It was also suggested that editors and agents are out of touch with what book consumers really want (thought it could be argued that editors and agents may be one of the largest groups of those consumers, or at least, I know I am).
So, here's your chance to be part of an impromptu, and probably very unscientific, focus group (which will also not cost the mega-thousands that researching a new cereal would). Tell me in comments what kinds of novels I, as an ever-so-progressive agent, should be looking for, or something you'd snap up in an instant if you found it in the bookstore. Conversely, feel free to mention things you are tired nigh unto death of seeing in the bookstore.
Keep in mind the following caveat: I'm not looking for people to pitch their own books, here, but for suggestions as readers, not writers (though you could also be a writer who reads).
So, here's your chance to be part of an impromptu, and probably very unscientific, focus group (which will also not cost the mega-thousands that researching a new cereal would). Tell me in comments what kinds of novels I, as an ever-so-progressive agent, should be looking for, or something you'd snap up in an instant if you found it in the bookstore. Conversely, feel free to mention things you are tired nigh unto death of seeing in the bookstore.
Keep in mind the following caveat: I'm not looking for people to pitch their own books, here, but for suggestions as readers, not writers (though you could also be a writer who reads).



Comments
And just for reference, I think using Buffy as the object of frustration is wrong. Joss Whedon got Buffy, as a character and as a show, mostly right. It's those people who thought that adding a dose of chick-lit to the urban fantasy genre who are to blame. If they'd actually studied what made the show so successful and wonderful, we'd have a different discussion going on.
I'd like it if there were urban fantasy narrated or at least inhabited by heroines who are a bit more like me and other people I know. More heroines of color, heroines who are lesbian, bi, or even trans. Heroines who maybe are of size. Or aren't supermodel beautiful or always complaining about their looks.
It's not the vampires and werewolves that are my issue. After all the bad books, I'm still fascinated with them. It's the bad writing I'm tired of. I'm tired of agents and publishing houses who keep putting out the same old crap and then saying "well, that's what sells". It sells because it's all that's there sometimes.
I'd really love an urban fantasy novel narrated by a heroine with a voice that doesn't grate on my nerves. Most do, because they attempt to be very hip and colloquial and "snarky" without being at all amusing or interesting. I want a heroine that doesn't read like a Mary Sue. That actually tells a story instead of winding through related events all while giving irrelevant details as though every little thing about her life is important.
I'd love it if there were urban fantasy novels that understood consequences and weaknesses and real flaws, not just the made up ones.
I'd also love it if the surroundings in said novels were not there just because the author thought they'd look cool.
Honestly, I want to see someone do for Urban Fantasy what Watchmen by Alan Moore did for comics and the very tired trite superheroes tropes. I'd like to see someone really sink in and apply intelligent and thoughtfulness and humanity.
I'd like an urban fantasy with a heroine that reads like AN ACTUAL HUMAN BEING. Or at least written by an author who knows what the hell they're doing with the first person narration, because most really don't.
If I saw something with a really compelling, unique voice that did away with the "Well, there I was in my Gucci boots fighting this vampire who was really sexy" type stories, I'd buy it.
Also, I'd really love to see high/epic fantasy that isn't based around Saving The Kingdom With Mages and European Medieval Settings. I'd really love some fantasy based in other cultures, preferably written by people FROM those cultures. I think Liz William's Detective Inspector Chen series was really wonderful, but it's hard to find. I wish a big publisher or big name agent or something would find more books like that.
I'd love science fiction that I can enjoy as much as I do fantasy. I'd love character driven, uniquely plotted science fiction that I can feel like I really relate to. Even better, I'd love it if the covers of said science fiction novels didn't all look really laughable. I'd love science fiction that is written by authors of color and women. Because honestly? I started reading the speculative fiction genres when I was younger, but got tired of it almost always being written for, by, and about white men.
On a different tangent, most of all I'd love to see more fantasy of manners, stuff in the vein of Stevermer and Kushner. I'd be thrilled if there were about five like authors of their quality writing a book a year.
(And now I have a sudden vision of combining this two fields, and getting something like the Jane Austen of vampire novels....)
Or The Shadow Speaker by Nnedi Okarafor-Mbachu. It's post-apocalyptic-ish fantasy set in sub-Saharan Africa. With other worlds and real consequences, as you put it.
More generally, I would like to see vivid, unusual fantasy stories that stretch the imagination and really make your mind boggle. I'm thinking particularly of Hal Duncan, China Mieville and Sarah Monette here.
Honestly, I'd read that. Does everything have to be sexy, or a romance, or have a spunky, kickass heroine?
Edited at 2009-01-21 03:18 pm (UTC)
Depends. What is he doing?
Hey, it'd be different.